Outgrow Review 2023: Pricing, Features and Facts

In this Outgrow review, we’re looking at the features of a comprehensive platform designed to help you acquire leads via interactive content.

Outgrow aims to accelerate your path to success, by providing you with a convenient solution for building comprehensive “interactive” content. Interactive content can increase engagement and conversion rates by around 30%, reduce bounce rate, and enhance brand reach via social shares.

Let’s take a closer look at how Outgrow can help you design and share the right interactive content.

What is Outgrow?

First, let’s define what Outgrow is, and what it actually does. At its core, Outgrow is a content marketing software platform designed to help you generate more leads from your website. To do this, the company offers businesses a range of no-code tools which allow them to build interactive, engaging content, like quizzes, polls, and forms.

The interactive content you create with Outgrow is designed to answer your customers most pressing questions within the early stages of the buying cycle. As your customer browses through your content, they’ll be encouraged to provide you with their contact details, so you can add each new prospect to your email list for continued nurturing.

Not only does Outgrow help you to attract new customers to your email list and website, but it also provides you with the tools you need to create more personalized buying experiences. Interactive content gives you a unique opportunity to learn more about your target audience.

You can use the information you collect to categorize each customer into specific segments, focusing on industry, territory, budget, and more.

The Development Studio

At the heart of the Outgrow ecosystem is a feature-packed development studio, where users can build easy-to-configure and powerful interactive content. You can design everything from quizzes and calculators, to chatbots and surveys.

The development studio features a range of tools designed to boost your marketing potential, including templates to get you started with the most effective interactive content. There’s support for graded tests and assessments, personalized ecommerce recommendations, numerical calculators, outcome quizzes, and so much more.

All of the layouts available to choose from have already been heavily optimized for engagement, conversion, and higher share rates. They also work for different screen sizes and multiple browsers. As you edit your interactive content on Outgrow, you’ll be able to add your own logo, colors, assets (icons and images), fonts, and style choices.

The platform comes with comprehensive “branching logic”, which allows you to create unlimited branches for each question. There’s also and/or logic, and the ability to dynamically change the content your customers see based on their answers.

Conditional messaging means you can send different messages to customers for different results. Plus, you can add videos and images to each message.

As an added bonus, Outgrow makes it easy to track the results of your interactive content campaigns, with in-depth funnel analytics. You can examine conversion rates at each stage of the customer journey, and use section and question level funnel charts. There’s even the opportunity to dive into granular and detailed analytics for each user.

Outgrow Features Review

Outgrow makes it quick and easy to develop the interactive content you need to engage and convert your target audience. The built-in smart builder eliminates the common issues of building interactive content from scratch, with a host of built-in templates and question options. You can even experiment with the form fields for your audience, giving them opinion scales, numerical sliders, single select and multi-select options, text inputs, and date/time pickers.

Outgrow also includes features to help you rapidly create complex formulas for your interactive content. For instance, if you want to design your own calculator, you can leverage formulas to calculate mortgages, bonds, and interest rates, use if/else and nested if statements, and upload math directly from excel. There’s even support for percentages and discounts.

To keep your customers engaged, there are various visual options to explore, like line charts, pie charts, bar charts, tables, and radar/polar charts. Outgrow also gives you complete freedom when it comes to how you show results to your target audience.

You can share multiple results at once, deliver real-time results with a single click, and immediately access end-to-end analytics for each customer with complete funnel visualization. Other features of Outgrow include:

  • Fullscreen, iframe, or pop-up embeds for each of your interactive content pieces
  • Chatbot embedding for conversational marketing
  • Team collaboration with access and permissions
  • Agency accounts with white labelling
  • 24/7 support from a dedicated team
  • SSL security to protect your interactive content
  • Integrations with over 1000 sales and marketing tools
  • Templates for calculators, recommendations, quizzes, chatbots, giveaways, polls, forms, and assessments.

Outgrow Ease of Use

One of the core benefits of Outgrow is its ability to make interactive content easier to create. The comprehensive building tools, logic components, and templates ensure anyone can get started in no time. There’s even a 7-day free trial to help you explore the functionality.

Once you start your free trial, Outgrow will ask you about your ideas for your upcoming lead generation campaign. If you’re not sure where to begin, you’ll be asked to define your goals, so Outgrow can help you to choose the right template for your needs.

Once you pick a lead generation option, Outgrow will take you to the builder environment, where you can experiment with:

  • Numerical calculators: Math formulas and equations to compute projections, costs, savings, estimates, and countless other options.
  • Outcome quizzes: Surveys which ask customers questions and provide them with information or recommendations based on their answers.
  • Poll: List choices for customers to vote for, and track choices.
  • Ecommerce recommendation: Create a list of questions designed to guide customers towards the ideal products for their needs.
  • Chatbot: Provide conversational suggestions and guidance to customers with your own dedicated chatbot.
  • Giveaway: Engage and reward customers who perform your desired action, like submitting an entry or buying a product.
  • Form/survey: Collect valuable data about your leads, employees, prospects, customers, and anyone else you like.

Each content option begins with a cover page asking leads to fill out their name and email address. You can edit the appearance of your interactive content by clicking on each component and altering the details on the side of the screen.

The “+” button allows you to add new questions and components to your interactive content as you go. Plus, you can customize the entire “results” page before you “go live” with your creation. As mentioned above, you can embed your content wherever you choose.

Configuring Content

Configuring your content according to your needs is also extremely straightforward with Outgrow. You can edit the name, URL of your content, and logo. Plus, there are tools for SEO (Search Engine Optimization) edits, ensuring you can improve your reach with the search engines.

Configure Content – General Settings

You can also integrate Outgrow with your email marketing and other promotional tools, to send links to new content to your existing subscribers. Plus, there’s an option to allow participants to download copies of their results in PDF format.

There are more than 1000 integrations already available for Outgrow, including options for Aweber, Marketo, HubSpot, GetResponse, MailerLite, Salesforce, and ActiveCampaign. If you can’t find the integration you need, you can also use Zapier or Webhooks to build your own.

After you’ve configured your content, you’ll be given the option to choose your ideal embedding option to further increase the visibility of your content. You can choose between chat widgets, greeting bars, and other powerful elements.

The “Promote” checklist helps to ensure you’ve done everything you can to boost the visibility of your content as much as possible.

Reports and Analytics

To get the best results from every piece of content you create, Outgrow ensures you can analyze the performance of every survey, quiz, and poll. There’s a “Performance” feature, which computes the overall performance of your content and gives you a clear score to work with. The score is broken down into factors like Engagement, Conversion, Acquisition, and Shares.

Each factor allows you to drill down into the detailed insights you need to make the right decisions about your business operations. You can also leverage the complete “Analytics” page, to track the performance of your solutions over time.

The Analytics page shows you all of the most relevant KPIs you need to determine which of your content pieces are generating the best results. You can even dive into “User details” for an in-depth look at the leads and visits each content piece produces. There are also insights into the source of each lead, their transaction status, and more.

The “User Funnels” metric looks at the number of people who interacted with your content in the past, and how far they progressed down the funnel. This is excellent for determining the potential bottlenecks which could be preventing you from achieving conversions.

There’s also A/B testing, so you can compare two different versions of the same interactive content and see which one is performing best. For agencies working with clients, there’s an option to automatically generate shareable PDF reports too.

Outgrow Pricing Plans

If you’re a small business owner, you’ll be pleased to know you can access free premium access to Outgrow for 7 days before you choose a premium plan. Once you’re ready to buy, you can choose between a range of “popular” plans, and “custom plans”.

The popular plans are available either on a monthly or annual basis. Annual packages will save you 44% overall, so they’re worth the investment if you’re in it for the long haul. Options include:

  • Freelancer (Limited): $22 per month: 3 content types, 1,000 leads per month, 5 content pieces, 1 user, default layouts, anywhere embed, standard access to custom branding, standard integrations, support docs, and standard access to formulas, logic jump, analytics, and tracking.
  • Freelancer: $45 per month: All the features of Freelancer Limited, plus 7 content types, and 6 content pieces.
  • Essentials: $115 per month: All the features of “Freelancer”, plus 8 content types, 7,500 leads per month, unlimited content pieces, 3 users, default and standard layouts, full access to charts, tables, and graphs, advanced access to custom branding with SMB offer, full access to formula and logic jump, and basic customer support.
  • Business: $720 per month: All the features of Essentials, plus access to all content types, 50,000 leads per month, 10 users, premium layouts, and full access to custom branding. You also get advanced integrations, advanced analytics and tracking, and priority support.
outgrow review - pricing popular plans

Custom Plans

Custom plans include the “free forms/survey” plan, which allows users to create one type of content with Outgrow, and generate up to 1,200 leads per year. You can product 4 content pieces with 1 layout, and get most of the standard features of “Freelancer Limited”. There’s also:

  • Startup Special: $55 per month for 8 content types, 12,000 leads per year, 6 content pieces, 1 user, all standard and default layouts, anywhere embedding, full charts, table, and graph access, standard access to custom branding, and support docs. You also get standard analytics and tracking, and full access to formula and logic jumping.
  • Enterprise: Custom pricing for all the content, extra users, and custom templates you need. You also get all the features of the “Business” plan, as well as API access, consulting, SSO, team training from the support team, segmented client reporting, and multiple integrations.
outgrow review - pricing custom plans

Most of the plans from Outgrow are relatively good value for money. However, it’s worth noting they don’t all come with access to customer support.

If you don’t have a lot of time to create interactive calculators, landing pages, and other content with Outgrow.co yourself, you can also hire the team to do the work for you. You’ll pay around $250 for each lead generation tool created by the team. However, with such an intuitive environment, most people won’t have any problem building WordPress quizzes, and interactive content themselves.

Outgrow Review: Verdict

With countless great user reviews, and a host of amazing features to explore, Outgrow is a fantastic tool for any business investing in lead generation. The user-friendly technology makes it easy to create powerful, verified pieces of content ready to increase sales and conversions. There’s virtually no learning curve to worry about, and plenty of freedom to customize.

Outgrow features a host of templates to choose from for questionnaires, quizzes, and other content types. It can integrate with marketing automation tools like Mailchimp, CRM systems, and even social media channels. Plus, it allows you to embed your content wherever you choose, making it ideal for various use cases.

This SaaS solution for lead development could be the ideal way for businesses to start boosting their connections with their customers, and generating more engagement.

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